來自洛杉磯的環保品牌 Reformation 絕對是把快時尚與可持續性環保理念成功結合的品牌表表者。品牌的核心是從選材到生產,都遵循環保標準。約 65% 的服裝使用可持續性材料製成 ; 15%使用紡織品公司的過期材料 ; 剩下的則從廢品站回收而來。就連衣架和包裝都是使用100%回收材料製成。

 

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Take us dancing. @nycxclothes

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Reformation 除了追求「永續」外,在管理工廠員工方面,提供在職培訓,合理的時薪,並給予他們極大的認可和尊重,實行人性管理。2019年更吸引到英國私募基金Permira收購。而去年與品牌 New Balance 合作,把環保物料加進傳統品牌,更成為2019年度五大聯名品牌第三位。

Black Lives Matter 也關 Reformation事?

然而,這個充滿正面理念的品牌最近也率涉 Black Lives Matter 風暴中。一名Reformation 的前助理經理 (黑人女性) 控訴,Reformation 一直雇用與她同資歷或更少資歷的白人女性,而且一直不被升至商店經理,當她介紹自己時,亦遭到創辦人 Yael Aflalo 無視等不公平對待。事件發生後巳引起大眾關注,包括 Diet Prada 也有轉載。

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Today and everyday my prayers are with the family of George Floyd and all victims of police brutality and racism. I wanted to wait until after the memorial to speak on this. I am addressing this issue as a stance again companies who play a role in the systems that fail our black and brown brothers and sisters daily. This is only one example of a very large and in charge problem. Racism and prejudice is prevalent in many areas of our world. We have been made to believe we have to play along to the rules of their game in order to survive, in order to maintain our livelihood. But this is one of the countless lies they have manipulated us into believing. We all deserve better than what we have been given and it is only up to us to refuse anything less than the respect, recognition and retribution we are owed. I stand for every one of my black and brown brothers and sisters who have been denied their right to prosperity. I am proud to be apart of this fight. *this is a response to a head at Ref HQ dming me to have a conversation on my experience – see last slide @reformation @yaya_aflalo @haliborenstein #blacklivesmatter #performativeactivism #accountability

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Sounds like it’s time for @Reformation to make some reparations. The LA-based cult fave brand for “cool girls” has been put on blast by a former employee for a racist corporate culture. A week ago, they posted a vague BLM-adjacent sentiment and donation links, as did many other brands. They also took an extra step– reaching out to former employee Elle Santiago (@energyelle ). Santiago, who is Black, denied their request for a call, instead publishing her issues with the brand. Her story is an all-too-common example of the direct and indirect racism POC face at the workplace, especially in the fashion industry. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Founder Yael Aflalo reportedly judged and ignored Santiago, who was denied company growth opportunities. While performing store manager duties, she was repeatedly denied the promotion to store manager, and instead tasked with training white female outside hires. Her first February with the company, a strategy team member posted a selfie with another woman eating fried chicken, captioned with “Happy black history month!!”. It caused a scandal, yet the woman involved has since been promoted to VP of wholesale. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Stories from HQ made their way to the store, including Aflalo saying they were “not ready for that yet” in regard to casting Black models. Other employees have come forward, showing unsafe working conditions in an unrenovated NYC store. The video speaks volumes— employees, occasionally by in safety harnesses, lifted stock from the basement through a hole in the floor ⠀⠀⠀⠀⠀⠀⠀⠀⠀ The brand's sustainable focus has long gotten them a pass for the image they’ve cultivated, which mostly reads thin, white, and unbothered. Their sarcastic marketing tone has come off blasé to the point of being insensitive, and despite a resounding push for extended sizes, they’ve been added in a piecemeal capacity for years rather than as a full brand extension. They seem to have outgrown their original sustainability goals, and are well on their way to being another mass label that occasionally uses certified rayon. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ With increasing agitation from their fan base, will this be a coffin nail for Reformation? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • #reformation #dietprada

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今天,Reformation 創辦人 Yael Aflalo 終於在品牌IG上公開道歉,承認錯誤,並捐出 500,000美元給予不同機構。

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I’ve failed.

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